A Better Meal
Tools:
Figma, CapCut, OneSignal, WordPress, Rotato, ScreenStudio, DropBox
A Better Meal
At A Better Meal, I worked across marketing, growth, and product to improve how people discover, understand, and use the app. I directed and produced UGC and AI-generated video ads, edited all video creative for Google Ads campaigns, and created supporting static ads. I designed App Store screenshots to support ASO and helped shape both advertising and email strategy. I built email designs and customer journeys using HTML and Figma, created in-app tutorial videos to help users get up to speed, and organized and labeled image assets in their API. I also redesigned and SEO-optimized their WordPress blog, and worked with tracking and analytics to measure performance and guide ongoing improvements.
Emails & Notifications That Drive Engagement
I identified our target audience for each email journey and built multiple journeys that combined both push notifications and emails. Each journey was A/B tested to optimize engagement. I designed the emails in Figma using the Emailify builder, then transferred the HTML to OneSignal to build the journeys and track performance metrics once live. I handled all aspects of the design, layout, and testing to ensure each message resonated with users and drove results.
Emails & Notifications That Drive Engagement
I identified our target audience for each email journey and built multiple journeys that combined both push notifications and emails. Each journey was A/B tested to optimize engagement. I designed the emails in Figma using the Emailify builder, then transferred the HTML to OneSignal to build the journeys and track performance metrics once live. I handled all aspects of the design, layout, and testing to ensure each message resonated with users and drove results.
Emails & Notifications That Drive Engagement
I identified our target audience for each email journey and built multiple journeys that combined both push notifications and emails. Each journey was A/B tested to optimize engagement. I designed the emails in Figma using the Emailify builder, then transferred the HTML to OneSignal to build the journeys and track performance metrics once live. I handled all aspects of the design, layout, and testing to ensure each message resonated with users and drove results.
Video & Static Ads That Capture Attention
I created AI-generated video emails and edited them in CapCut, as well as filmed UGC content of myself and a creator I directed. I handled all aspects of producing and editing the video ads, along with creating accompanying static assets, ensuring everything was cohesive and optimized for performance across campaigns.
Video & Static Ads That Capture Attention
I created AI-generated video emails and edited them in CapCut, as well as filmed UGC content of myself and a creator I directed. I handled all aspects of producing and editing the video ads, along with creating accompanying static assets, ensuring everything was cohesive and optimized for performance across campaigns.
Video & Static Ads That Capture Attention
I created AI-generated video emails and edited them in CapCut, as well as filmed UGC content of myself and a creator I directed. I handled all aspects of producing and editing the video ads, along with creating accompanying static assets, ensuring everything was cohesive and optimized for performance across campaigns.
Guided In-App Experiences
I created AI-generated video emails and edited them in CapCut, as well as filmed UGC content of myself and a creator I directed. I handled all aspects of producing and editing the video ads, along with creating accompanying static assets, ensuring everything was cohesive and optimized for performance across campaigns.
Guided In-App Experiences
I created AI-generated video emails and edited them in CapCut, as well as filmed UGC content of myself and a creator I directed. I handled all aspects of producing and editing the video ads, along with creating accompanying static assets, ensuring everything was cohesive and optimized for performance across campaigns.
Guided In-App Experiences
I created AI-generated video emails and edited them in CapCut, as well as filmed UGC content of myself and a creator I directed. I handled all aspects of producing and editing the video ads, along with creating accompanying static assets, ensuring everything was cohesive and optimized for performance across campaigns.
App Store Optimization (ASO)
I designed multiple App Store screenshot sets in Figma, handling the full layout, color system, imagery, and messaging. I pulled and edited in-app screenshots directly from the app, then structured each screen to clearly communicate value within the first few seconds of viewing. Before designing, I ran competitor research to understand visual patterns, positioning, and gaps in the category, and used those insights to guide the overall direction. We also created multiple App Store personas, designing different screenshot variations for each audience and A/B testing them to continuously improve conversion and install rates.
App Store Optimization (ASO)
I designed multiple App Store screenshot sets in Figma, handling the full layout, color system, imagery, and messaging. I pulled and edited in-app screenshots directly from the app, then structured each screen to clearly communicate value within the first few seconds of viewing. Before designing, I ran competitor research to understand visual patterns, positioning, and gaps in the category, and used those insights to guide the overall direction. We also created multiple App Store personas, designing different screenshot variations for each audience and A/B testing them to continuously improve conversion and install rates.
App Store Optimization (ASO)
I designed multiple App Store screenshot sets in Figma, handling the full layout, color system, imagery, and messaging. I pulled and edited in-app screenshots directly from the app, then structured each screen to clearly communicate value within the first few seconds of viewing. Before designing, I ran competitor research to understand visual patterns, positioning, and gaps in the category, and used those insights to guide the overall direction. We also created multiple App Store personas, designing different screenshot variations for each audience and A/B testing them to continuously improve conversion and install rates.
WordPress Blog Design & Optimization
I redesigned the WordPress blog template to improve readability, visual consistency, and overall UX, while keeping SEO best practices front and center. I helped shape the blog strategy by focusing on search intent, internal linking, and content structure, and optimized individual posts with proper headings, metadata, and keyword placement. I also handled the smaller but important details—like ensuring images were correctly sized and compressed, layouts were responsive, and pages loaded cleanly across devices—so the blog could scale without performance or SEO issues.
WordPress Blog Design & Optimization
I redesigned the WordPress blog template to improve readability, visual consistency, and overall UX, while keeping SEO best practices front and center. I helped shape the blog strategy by focusing on search intent, internal linking, and content structure, and optimized individual posts with proper headings, metadata, and keyword placement. I also handled the smaller but important details—like ensuring images were correctly sized and compressed, layouts were responsive, and pages loaded cleanly across devices—so the blog could scale without performance or SEO issues.
WordPress Blog Design & Optimization
I redesigned the WordPress blog template to improve readability, visual consistency, and overall UX, while keeping SEO best practices front and center. I helped shape the blog strategy by focusing on search intent, internal linking, and content structure, and optimized individual posts with proper headings, metadata, and keyword placement. I also handled the smaller but important details—like ensuring images were correctly sized and compressed, layouts were responsive, and pages loaded cleanly across devices—so the blog could scale without performance or SEO issues.